Business
Trends Index

Even as platforms like TikTok have seen massive user growth, the data revealed businesses are increasingly interested in leveraging Meta's social platforms—Instagram and Facebook—as a core part of their social media strategy.

Many brands are putting the social platform at the center of their strategies. The average 92% increase in Instagram-related searches suggests that companies still want to invest in Meta and its properties as a marketing channel, even with the rise of new social media platforms.

Companies are always looking for the latest and greatest ways to reach new customers. When it comes to Fiverr this means searching for experts that can help boost the brand’s exposure online.

Affiliate marketing has been around for a while, but it’s recently started to pick up steam among brands looking for new ways to attract customers. From promotions to even influencer marketing, affiliate marketing has become more broadly adopted. Teespring is another tool that has popped up in recent years with the rise of creators and influencers. It is a simple solution that helps create and sell products while monetizing content. And lastly, with rising concerns around security, businesses are using Telegram to target potential new customers, as the app is end-to-end encrypted and has an engaged and growing audience in both Europe and the US.

Mobile is on the rise again as people are on the move. In 2021, there were 230 billion first-time mobile app downloads worldwide across Apple and Android devices. Estimated growth trajectories predict mobile app development will yield over $600 billion in revenue by 2025.

Mobile apps permit customers to have functional access to products, information, process, and services that they demand in real-time.