About
BRANDING
Shopo, a Unilever Company, Builds its Entire eCommerce Brand Under Budget with Project Partner
Shopo, a Unilever Company, Builds its Entire eCommerce Brand Under Budget with Project Partner
Learn how a Fiverr Pro Project Partner was able to deliver SHOPO a new branding kit both under budget and well within their desired timeline, which they can now use to create uniform marketing collateral.
Industry
Consumer Goods
Offices
20 locations worldwide
Company Size
2,000 employees in Israel
3.5
Months from project kickoff to final delivery
2
Brand books completed in English and Hebrew
$3.5K
Spent on the entire branding project
Meet Unilever & Shopo
Unilever is a global leader in the consumer goods industry. It’s home to over 400 brands that share its mission to create sustainable, trustworthy products that help consumers live better every day. SHOPO, a subsidiary of Unilever, is a platform that enables small grocery stores to sell their products online and deliver to local residents.
The Challenge
SHOPO was already launched, running, and publishing content. This made their need for a brand book all the more urgent. However, they were deterred by expensive quotes and long lead times of larger, traditional agencies. SHOPO needed this project to be completed on a tight budget of $3,500 with a quick turnaround time of four months, which is about half the time a branding process normally takes.
The Impact
The Impact
SHOPO was already launched, running, and publishing content. This made their need for a brand book all the more urgent. However, they were deterred by expensive quotes and long lead times of larger, traditional agencies. SHOPO needed this project to be completed on a tight budget of $3,500 with a quick turnaround time of four months, which is about half the time a branding process normally takes.
1
Talent selection & project management
SHOPO’S Project Partner broke down the project scope into milestones and deliverables before hand-picking the best freelancers for the project’s unique needs. These included a copywriter, designer, translator, Hebrew typography professional, and branding expert.
2
Project completed ahead of schedule
3
Top-to-bottom branding kit
“When we heard the price, we didn’t believe we’d get the product we wanted. Eventually, we got much more than that! And we saved so much time. The process was so smooth and professional, we’d gladly do it again.”
Gal Tsemach
Head of New Revenue Streams, Unilever
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