Logo Maker vs. Logo Designer - Which is Right for Your Brand?

A logo serves as the face of your business and determines how your company is recognized and remembered. Whencreating your logo, you’ll want to utilize the right tools and professionals to ensure the end result is the perfect representation of your business.

Two of the most popular avenues for creating a logo include logo makers and logo designers. With so much at stake, however, brands often don’t know which path is the best one to take.

What are the differences between a logo maker and a logo designer? Which one is the right logo creation method for your brand? You'll need to answer those questions before you embark on your logo development process.

In this comprehensive guide, we examine the pros and cons of using a logo maker and a logo designer to help you determine the perfect avenue for you. We'll also outline the processes involved with both logo designers and logo makers so you'll know what to expect.

AI Logo Maker vs. Human Logo Designer: Overview

What Is a Logo Maker?

Logo makers, also known as logo creators or logo generators, are advanced online tools that allow you to build a logo for your brand, automatically, in just minutes .

Some ask you to enter your company's name, select your desired icon or typeface, andchoose custom colorsto complement your brand. Other logo makers are more freeform and provide you with a blank canvas—as well as a collection of icons and tools—to enable you to create your own logo.

FiverrLogo Makerworks differently from standard logo makers, however. It asks a user about their business, industry, and services before encouraging them to share their style preferences and brand values so it can utilizeArtificial Intelligence(AI) to create the perfect logo for that individual brand.

Logo Makers are a fairly recent innovation in our digital age, as the growing field of AI is allowing companies to create this cutting-edge technology.

So, why might you consider using a logo maker? Let’s examine the pros and cons of these online tools.

Pros of Using a Logo Maker:

Budget-Friendly

Logo makers are one of the most affordable solutions for obtaining a logo. Most are free to use but will require you to pay to download the final logo files if you wish to adopt them for your company. The end result is still very affordable compared to professional design services, with files costing anywhere from $5 - $70 on average.

Availability

Logo makers don’t work to a set schedule or take breaks. Instead, they’re accessible 24/7, allowing you to create a logo whenever you need one.

Speed

轻松的开始使用一个在线的标志maker, and you can have a new logo created quickly. Using AI-powered technology allows more advanced logo makers to significantly cut down on the time required to create a logo. AI-powered tools can generate ready-to-use logos that are a good fit for your company and brand withinminutes.

Continually Improving

Logo creators, especially those that leverage the power of AI, are constantly becoming more sophisticated and user-friendly. There's no doubt that more exciting developments in logo creation solutions will emerge as technology continues to advance.

Ease of Use

Logo makers typically feature an intuitiveuser experience(UX) to guide you through the simple step-by-step process to generate a logo you'll love.

Customization

The best logo makers also allow you to customize your chosen logo design further. The software provides the perfect starting point for your logo and allows in-house team members or a professional logo designer to refine it further.

Cons of Using a Logo Maker

Design Limits

Companies that already have particular ideas for their logo or an existing visual identity may find it limiting to work with a logo maker. Although logo makers generate a staggering amount of logo combinations, they can't possibly include every possible icon or font.

Potential Copyright Issues

When it comes to who possesses the ownership rights or copyright of the logo design, it can be a gray area with some logo makers. Many platforms state that the logo maker retains all ownership rights to the logo design rather than the business using the logo.

How to Use a Logo Maker: The Step-by-Step Process

While each logo maker will vary in its process, they should all follow a general pattern of obtaining a brand’s essential information before generating logos that differ in their symbols, color palette, and typeface.

Here’s the exact step-by-step process to use Fiverr Logo Maker:

Step 1: Add your business information

Type your business name and slogan (if you have one) into the corresponding text boxes.

Step 2: Provide information about your brand

Select up to three industries that apply to your brand. Then, enter any graphical elements you want the generated logos to contain (like "flower," "house," or "book"). Although this is not required, the more elements you include, the more suitable the logo designs will be.

Step 3: Describe your brand’s personality

Is your brand more traditional or modern? Accessible or exclusive? Light-hearted or serious? Move the sliders to establish the personality of your brand so the Logo Maker can match the most relevant results.

Step 4: Generate logos

The Logo Maker’s algorithm will work its magic and generate the most suitable logo designs for your needs. Click on a specific logo to open additional customization options, or click the heart icon to save your favorite logos. You can also click the “Edit Your Brief” button at the bottom of the page to adjust your brief and view other logo designs. If you decide that you want a completely custom-made logo design instead, you can explore logo designers on Fiverr’s marketplace by clicking “Explore Logo Designers” at the bottom of the page.

Step 5: Select your logo to customize or purchase

如果你想编辑设计,点击“Customize This Design" button to access the logo editor. Here, you can modify the logo's colors,change the font和布局,dd shapes, and more.

If you like the logo as is, click the "Buy & Download" option to proceed to the next step of selecting your desired branding package.

Step 6: Choose your branding package

Choose thebranding packagethat best suits your needs. The Essential package includes high-quality PNG logos for digital use, with full commercial rights. Alternatively, the Professional package includes all the logo files you need for your brand’s websites, social media, print, and branding. To see exactly what each package includes, you can download the sample kits.

What Does a Logo Designer Do?

A logo designer is a specialist graphic designer that focuses on developing and implementing logos—the symbol made up of text and images that identifies a business. Logo designers might work as freelancers, full-time employees of a design firm or advertising agency, or on a contract basis.

The most significant difference between a logo maker and a logo designer is the human element. While a logo maker is a web-based application that utilizes AI to generate logos for a brand, a logo designer is a person working within thegraphic designindustry. Specifically, they focus on assisting companies with their brand elements.

Pros of Working with a Logo Designer

Communication

With logo designers, you can ask questions, provide feedback, and explain your ideas. You can also convey your logo expectations via visual examples, helping to give them a clearer picture of your perfect logo.

Adherence to Brand Guidelines

Some companies will have a set of strictbranding guidelinesto follow. This may outline the typeface,color palette, or imagery the brand must use across all of its branding, including its logo. In this situation, working with a logo designer is beneficial, as designers take these guidelines on board to create a new logo that still meets brand requirements.

More Design Options

A logo designer isn’t limited in the imagery or typefaces they have at their disposal. They can draw an original symbol from scratch or even hand-design a particular font to suit the brand’s personality. This is important for companies wanting a one-of-a-kind brand identity that makes them stand out.

Originality

Logo designers can also develop more creative and unique logo designs for clients. Part of their role involvesthoroughly researching other brandsto ensure the logos they create don’t breach copyright. This means brands can feel more confident in the originality of their logo design.

Cons of Working with a Logo Designer

Cost

Having a professional logo designer create a logo for your company can cost more than using an online logo maker. You can generally expect a designer with more years of expertise to charge a higher rate than one just starting out within the industry.

Turnaround

If you require a logo within a day, hiring a logo designer is likely not for you. Logo designers must go through a detailed process to create a logo, and this collaboration will often involve some back-and-forth between the designer and client to ensure the perfect end result.

Selection Process

Brands will need to view the portfolios of numerous logo designers, as well as examine their past work, previous client testimonials, and packages to determine if they’re a good fit. All of this takes much-needed time out of a business owner’s already-busy schedule.

How to Work with a Logo Designer: The Step-by-Step Process

In general, working with a logo designer will involve the following seven stages:

Stage 1: Client discovery

To begin, the logo designer must understand what the brand represents and what the company's objectives are. They then condense this information into representative words and phrases that will serve as inspiration for their design.

Stage 2: Industry discovery

Logo designers will then research the logos of competitors and industry leaders. This allows them to design a logo that perfectly fits the industry without being too similar to other companies.

Stage 3: Application discovery

This phase requires the logo maker to research where and how the logo will be used, as these factors can determine the overall design and logo varieties required. It’s better to prepare ahead and develop these versions all at once, rather than designing the primary logo and modifying it to different scenarios as they arise.

Stage 4: Concept sketching

Logo designers will then sketch the different logo ideas they have so far. This allows them to see what works and what doesn’t. They may also mix and match different elements until settling on the perfect logo.

Stage 5: Vector creation

A logo designer will then select around three of their best ideas and recreate them in their design software. They’ll experiment with colors and fonts, as well as draft any logo variations.

Stage 6: Get feedback and refine

Logo designers will seek feedback from the client, then implement any requested logo changes.

Stage 7: Deliver final product

The logo and its variations will be confirmed, and the final logo files will be sent to the client. These will include layered source vector files, layered EPS/PDF files, and/or high-resolution raster files for web.

Using a Logo Maker and Designer

Some business professionals opt to use both a logo maker and a logo designer when seeking the perfect logo for their brand.

这种方法可以为您提供最好的两个世界s. A logo maker provides an opportunity to jumpstart the design process and allows you to narrow down your ideas. It also helps you gain a better idea ofthe types of logosyou prefer over others. On the other hand, a professional logo designer can then take these ideas and develop them further to create a unique, eye-catching, and on-brand logo design that perfectly symbolizes what your company does, along with your brand's personality and values.

In Fiverr Logo Maker, for example, you can click on the logos you like and see the designer’s suggestions for extra customization. This gives you even more options for tweaking the generated logos to your specific brand.

What's more, you can click through to the designer’s individual seller page to view more of their logo design services and request a more personalized collaboration if you wish. This enables you to communicate your brand personality, values, or guidelines with the designer and receive a logo that has been individually designed for your company.

让你完美的标志设计开始

Although logo makers and logo designers may sound similar, they each offer very different methods for logo creation. A logo maker lets you utilize a more do-it-yourself (DIY) approach to logo design and is perfect for those with tight time or budget constraints.

On the other hand, a logo designer has the expertise and knowledge to assist companies with more complex logo design requirements. Although they are generally more expensive and time-consuming than a logo maker, the human element they provide can prove beneficial.

Ultimately, working with a logo maker that harnesses the unique work of top designers provides the most flexibility. The suggested designs within Fiverr Logo Maker are already based on the beautiful work of Fiverr’s top freelance designers and matched and adjusted to a user’s needs with the power of AI. You can use them as-is or hire a professional designer to evolve them into a logo that portrays the unique qualities of your brand.

Create a custom logo for your brand withFiverr Logo Makeror hire afreelance logo designer expert.