16 Awesome Social Media Analytics Tools in 2023

Don’t waste another cent on another social media tool…not until you check out the top 16 we selected for SMBs and agencies.

Generating tweets, crafting Facebook posts, and editing Insta photos—seems like a never-ending to-do list. But it’s a task you can’t ignore because it helps to grow your brand’s visibility.

And if you’re like most, you’re using a handful of social media platforms to build an audience. Determining which platforms and posts are actually working means digging through and analyzing mountains of data.

Not gonna happen with your limited time.

Nor should it have to—the better option is to use social media analytics tools to quickly find which posts and topics are performing well, so you can amplify your success.

The question now is, which should you choose? We’ve got you covered—continue reading.

What are social media analytics tools?

Social media analytics tools are software that help businesses track, analyze, and optimize social media marketing campaigns. These tools provide insights into social media campaign performance by tracking metrics, such as engagement, reach, and follower growth.

Social media analytics tools can:

• Measure social media post performance

• Identify your audience

• Monitor competitors

• Improve customer service based on relevant indicators

• Maximize ROI

The top social media analytics tools in 2023

Ready to get your hands on game-changing social media analytics tools? Then check out our list of the top platforms in 2023.

1. Zoho Social

Zoho Socialprovides insights into content performance and your audience. For example, its dashboard shows the age groups, gender, and languages spoken by your audience. Plus, you can determine which type of posts perform better, such as images, videos, link posts, or text only.

3 cool features:

• Tailor-made analytics reports

• Schedule reports

• "Listening" dashboard lets you track brand mentions

Platforms supported:

• Facebook

• Twitter

• LinkedIn

• Instagram

• Google Business Profile

• YouTube

• Pinterest

• TikTok

Pricing:

$30/mo if you pay annually, or $40/mo if you pay monthly. They have a cheaper plan, but it doesn't include analytics. They also have special agency plans.

Free Tier? Yes, for seven channels and one brand. No analytics in the free tier.

Free Trial? Yes, for 15 days.

Full pricing details on theZoho Social pricing page.

2. Social Status

Social Statusis a stylish analytics-first social media tool with excellent pricing for its value.

The platform simplifies analytics using colorful charts and graphs, so it’s easy to grasp.

3 cool features:

• Multi-channel analytics in a single dashboard

• Social media metrics across the entire funnel

• Multi-channel competitor tracking

Platforms supported:

• Facebook Pages

• Instagram professional profiles

• Instagram stories and reels

• Meta business suite

• Meta Ads manager

• TikTok profiles

• LinkedIn company pages

• Twitter profiles

• YouTube channels

• YouTube shorts

Pricing:

从29美元/ mo(如果你每年支付或22美元/ mo) for individuals with up to 10 social media profiles and goes up to $999/mo for enterprise users (unlimited accounts).

Free Tier? Yes, for up to 3 social accounts and only profile analytics (no data export and no ads analytics).

Free Trial? Yes, 14 days.

Full pricing details on theSocial Status pricing page.

3. Iconosquare

Iconosquareis an affordable and user-friendly social media management platform with advanced analytics in all its packages.

It also offers Listening features in each package, but only for Facebook and Instagram. We recommend this tool for smaller businesses.

3 cool features:

• Community analytics lets you measure your community's growth and demographics

• Single-click exports of data

• Over 100 metrics

Platforms supported:

• Instagram

• Facebook

• Twitter

• LinkedIn

• TikTok

Pricing:

Starts at €59/mo ($64/mo for three social profiles and two team members. This includes advanced analytics for Instagram, Facebook, Twitter, LinkedIn, and TikTok. If you pay annually, it costs €49/mo ($53/mo). Each additional profile is €12/mo ($13). The Enterprise version costs €139 ($152) a month if you pay annually.

Free Tier? No.

Free Trial? Yes, 14 days.

Full pricing details on theIconosquare pricing page.

4. Hootsuite

Hootsuiteoffers analytics across many social media platforms. The analytics feature lets you track the best time of day to post, "listening" to conversations about your brand, and engagement across all social media platforms.

3 cool features:

• Social listening lets you monitor social media conversations about your brand

• Manage all social media messages in a single tab

• Manage social media advertising campaigns easily alongside your organic campaigns

Platforms supported:

The tool supports analytics data for:

• Facebook

• Instagram

• Twitter

• TikTok

• LinkedIn

• Pinterest

• YouTube

Pricing:

One user account and 10 social accounts is $99/mo. But the "Social Listening" feature is only available for the Business Plan as an add-on. The Business Plan costs $762/mo. Analytics features are available across all paid plans.

Free Tier? No.

Free Trial? Yes, two weeks.

Full pricing details on theHootsuite pricing page.

5. Lately.ai

Lately.aiis an AI-powered social media management tool that does analytics with a twist. You can connect it to Hootsuite orSprinklrto get analytics data, or you can sign up for its Enterprise version, which provides in-house analytics data that connects with the underlying AI to improve your posts.

"The black box of mystery that marketing is perpetually shrouded in,"Kate Bradley Chernis, CEO of Lately.AI tells Fiverr, "comes down to these things: 'What do I say? And how do I know if it's working?' Which is why Lately.ai pinpoints the exact words, phrases, ideas—even sentence structures—that will get you the most likes, clicks, comments, and shares. We literally surface, in black-and-white, exactly what to say and why."

The system then shows you these words, phrases, hashtags, etc., in a word cloud. Here's a sample of Chernis's personal Lately.ai-generated word cloud she shared with Fiverr:

Lately.ai generates word clouds that integrate with the underlying AI

When youhover over a word, it shows you key analytics for that word. You can then click for the underlying AI to use that word more often or mark it as a "noise word" that the AI must ignore.

Hover over a word to signal to the Lately AI to use it more or less frequently

3 cool features:

• Enterprise version provides extensive analytics

• Integrates with Hootsuite

• The AI monitors what works and suggests that for future posts

Platforms supported:

• Twitter

• Facebook

• LinkedIn

• Instagram

Pricing:

Lately only provides analytics data in its Enterprise plan. But you can integrate it with Hootsuite in its other packages and use the Hootsuite analytics. Lately's packages start at $29/mo and go up to $129/mo. If you pay annually, the price starts at $19/mo and goes up to $99/mo.

The Enterprise package is quoted individually.

Free Tier? No.

Free Trial? All plans, except Enterprise, have a seven-day trial, and you can connect them to Hootsuite for analytics.

Full pricing details on theLately.ai pricing page.

6. Sendible

Sendibleis one of the few platforms that offers analytics in its lowest-priced plan. The platform lets you generate engagement reports for Facebook, LinkedIn, Instagram, YouTube, and others. You can also generate scheduled reports showing all the most critical metrics.

3 cool features:

• Branded reports

• Report automation

• Google Analytics integration

Platforms supported:

• Facebook

• Instagram

• Twitter

• LinkedIn

• Google Business

• YouTube

Pricing:

One user and six social media profiles is $29/mo. The yearly plan brings the monthly price down to $25/mo.

Free Tier? No.

Free Trial? Yes, for 14 days.

Full pricing details on theSendible pricing page.

7. Emplifi

Emplifiis a premium social media marketing platform offering essential social media analytics for up to 20 profiles. Higher packages with more profiles provide more in-depth analytics.

This sophisticated agency tool offers more than analytics, such as content management, AI chatbots, and other features.

3 cool features:

• Advanced listening tools let you monitor brand conversations

• AI-powered "spike alerts" for sudden increases in brand mentions

• Omnichannel dashboards for you to manage multiple channels through one interface

Platforms supported:

• Unspecified, but we imagine it supports all the major platforms.

Pricing:

The Essentials package costs $200/mo for 10 profiles and $400/mo for 20 if you pay annually. If you pay monthly, it costs $240/mo and $480/mo. The "Complete Social Marketing Cloud" with extended analytics requires a demo and sales call.

Free Tier? No.

Free Trial? Yes, but we couldn't find any info on how long it lasts.

Full pricing details on theEmplifi pricing page.

8. SHIELD

SHIELDis a LinkedIn-specific social media analytics tool. It provides key metrics at a glance, such as which posts perform better and what topics drive engagement.

3 cool features:

• Metrics for multiple profiles can be aggregated into one

• Word clouds show you what topics you talk mostly about

• Provides an "estimated dollar amount" earned from organic traffic

Platforms supported:

• LinkedIn

Pricing:

Individual pricing starts at $8/mo and goes up to $25/mo. Business pricing (to manage clients' or colleagues' profiles) starts at $20/mo per account, with a minimum of two accounts.

Free Tier? No.

Free Trial? Yes. Both the personal and business packages have a free trial. The business trial is 21 days. The personal trial is 10 days.

Full pricing details on theSHIELD pricing page.

9. Rival IQ

Rival IQis a premium tool that provides social reporting, audits, and competitor analysis. If you oftenhire social media influencers, this tool lets you track their performance.

Their reporting is comprehensive and aimed at agencies that must compare competitors for their clients.

3 cool features:

• Hourly reports show you the best time of day to post

• Detects if competitors boost a Facebook post

• Easily compare bio info and other competitor profile attributes

Platforms supported:

• Facebook

• Instagram

• Twitter

• YouTube

• TikTok

Pricing:

Starts at $239/mo, but is missing many of the advanced reporting features. The next higher package (with advanced reports) is $329/mo. If you pay annually, it costs $279/mo.

Free Tier? No.

Free Trial? Yes, 14 days, no credit card required.

Full pricing details on theRival IQ pricing page.

10. Keyhole

Keyholeis a social analytics platform that offers scheduling and publishing features. It also has listening campaigns to monitor brands, competitor analysis, hashtag tracking, and influencer tracking.

3 cool features:

• Influencer marketing reports, and the ability to find influencers through their platform

• Monitors keyword trends within a particular topic through machine learning

• Provides insight into direct and indirect brand mentions so you can monitor your brand

Platforms supported:

• Twitter

• Facebook

• Instagram

• LinkedIn (Agency Plan Only)

• YouTube (Agency Plan Only)

Pricing:

Plans start at $99/mo or $79/mo if you pay annually. Agency pricing is $479/mo, and is the only plan supporting LinkedIn and YouTube.

Free Tier? No.

Free Trial? Yes. It's a limited version that stops working after you hit 1,000 posts, and the historical data is only sample data in the trial version.

Full pricing details on theKeyhole pricing page.

11. Cyfe

Cyfeis more than a social analytics tool, it can also create Business Dashboards. These dashboards can then connect to over 100 apps—social media included—to visualize data.

But it doesn't only visualize social media analytics. You can integrate with MailChimp, Google Sheets, Shopify, Vimeo, Xero, and other data sources to create custom analytics dashboards for all your business needs.

3 cool features:

• Pre-built dashboard templates make it easy to find the right template for your needs

• Automated reports

• Shareable analytics so you can embed reports outside the platform

Platforms supported:

• Facebook

• Facebook Ads

• Twitter

• Twitter Ads

• LinkedIn

• LinkedIn Ads

• Pinterest

• Instagram

• YouTube

• And many other non-social data sources

Pricing:

Starts at $19/mo for two dashboards and one user. Five dashboards cost $29/mo, and 10 dashboards cost $49/mo.

Free Tier? No.

Free Trial? Yes, 14 days.

Full pricing details on theCyfe pricing page.

12. Google Analytics

Google Analyticswon't give you insight into your social media posts, but it provides valuable insight into which social media posts and campaigns drive traffic to your website.

AdvancedCustom URLscan also provide detailed info about your campaigns to measure performance. For example, you can add tags to your URLs to indicate the source of the advertising campaign, and what medium the campaign was in. Google Analytics aggregates this data and then gives you an accurate picture of the sources and mediums that perform best.

For some, Google Analytics can be complex, so considerhiring a web analytics expertto set it up to track your social campaigns.

3 cool features:

• Highly customizable reports and dashboard

• Advanced segments let you see granular data

• Custom alerts let you quickly react to major changes in traffic

Platforms supported:

• Facebook

• LinkedIn

• TikTok

• Twitter

• Instagram

• YouTube

• Pinterest

• Google Groups

• Reddit

Pricing:

Free.

Free Tier? Google Analytics is free.

Free Trial? There's no need for a free trial because Google Analytics is completely free.

13. Whatagraph

Whatagraphis another "data connector" app that connects data sources and visualizes metrics. It also connects social media platforms, including social media advertising.

Whatagraph integrates with over 40 data sources, including:

• Google sheets

• Shopify

• BigCommerce

• Google Search Console

• Amazon Advertising

• Semrush

• WooCommerce

• BigQuery

• Hubspot

• And all the social media platforms listed below

3 cool features:

• Many report templates exist to quickly create reports, such as the Google Analytics report and Marketing Campaign report

• Over 40 dashboard templates let you quickly gain insight, such as the Amazon Ads dashboard, TikTok Ads dashboard, and Instagram dashboard

• Custom branding lets you white-label the service and offer it to others

Platforms supported:

• Facebook

• Facebook Ads

• Instagram

• YouTube

• LinkedIn

• LinkedIn Ads

• Twitter

• Twitter Ads

• TikTok Ads

• Snapchat

• Pinterest

• Pinterest Ads

• Google My Business

Pricing:

Starts at $223/mo for five users.

Free Tier? No.

Free Trial? Yes, for seven days.

Full pricing details on theWhatagraph pricing page.

14. Buffer

Bufferis an all-in-one social media management solution. You can measure boosted posts versus organic posts, engagement metrics, hashtags, and story performance.

You can also create custom reports and white-label them if you're an agency.

3 cool features:

• HIghlights "Top Five" performing posts so you can create more of them in the future

• See stats side-by-side to quickly recognize correlations between them, such as whether an increase in comments results in more retweets

• Store an analyze up to two years of analytics data

Platforms supported:

• Instagram

• Facebook

• Twitter

• LinkedIn

Pricing:

Plan is $6/mo and includes engagement and analytics tools.

Free Tier? Yes, up to three channels, free forever, but no analytics.

Free Trial? Yes, you can try the paid version free for 14 days.

Full pricing details on theBuffer pricing page.

15. Sprout Social

Sprout Socialis best suited for agencies managing vast numbers of profiles. They offer the whole gamut of social media management services, but their full-scale analytics option seems to be a paid feature.

They offer "Competitor Performance Reports" in the Professional Package, which let you compare the performance of your social media accounts against those of your competitors.

3 cool features:

• Easily relates social media performance to business campaigns so you can directly recognize their business value

• AI-driven "social listening" feature to help you monitor your brand

• Provides in-depth intelligence regarding popular hashtags, keywords, and related keywords

Platforms supported:

The tool supports all major platforms, but Analytics data only seems to be available for:

• Twitter

• Facebook

• Instagram

• LinkedIn

• Pinterest

Pricing:

The Professional Plan costs $399/mo for unlimited social media profiles and contains "Competitive Reports," but this isn't the analytics feature. Each additional user is an extra $299/mo. The Analytics feature is a premium add-on, and their site doesn't provide pricing data.

Free Tier? No.

Free Trial? Yes, 30 days.

Full pricing details on theSprout Social pricing page.

16. Quintly

Quintlyis an agency platform explicitly dedicated to social media analytics. It offers in-depth data analysis and reports. This tool doesn't do any social media posting and is solely devoted to analyzing and reporting on data.

3 cool features:

• Can track hundreds of profiles

• Provides over 500 social media metrics

• Create and automate custom reports for quick insights.

Platforms supported:

• Facebook

• Instagram

• Twitter

• TikTok

• LinkedIn

• YouTube

• Snapchat

Pricing:

Starts at $3,780 annually for three social media profiles and a single user. If you pay monthly, it's $410 for three profiles. Prices are customized based on how many profiles and users you need.

Free Tier? No.

Free Trial? No.

Full pricing details on theQuintly pricing page.

Tips from a digital marketing expert

Sam Cooper, Lead Digital Marketing Consultant and Project Manager at digital marketing agencyDM Wilbury, suggests the following to succeed with social media analytics tools:

• Decide on a few key business metrics

• Be platform agnostic

• It's better to have a deep understanding of a few key metrics than a shallow understanding of many

• 潜水深度超过股票和喜欢帮助你获得better understanding of the specific impact of your social media campaigns

"By analyzing metrics such as video view percentages, we diagnosed that videos with an early 'call to action' encouraged viewers to leave the video and head to our website immediately,” says Cooper. “Videos with a later call-to-action encouraged watching the full video. This insight helped shape our video content creation strategy, to maximize both social media engagement and website conversions."

Cooper recommends digging deeper into the metrics and appreciating their hows and whys. He also suggests working with more than one tool.

"Some of the tools rely upon projections rather than actual results, so it's best to use at least two different platforms to analyze the statistics, so you can cross-reference the answers and spot any anomalies,” continues Cooper."

Social analytics tools are great, but even better with help

It's incredible how much work goes into a social media strategy. At a minimum, you need:

• Graphic designers

• Copywriters

• Strategists

For video campaigns, you may also needexpert video editors. But to make the most of your investment, you need to see a return (e.g., sales, revenue, or even hype).

花时间去学习这些工具以及如何implement their insights requires expertise. If you don’t have the time to build this skill set, then we recommend working with one of Fiverr’s social media experts.

Ready to improve yoursocial media marketingperformance?Sign up to Fiverrto build your social media team today.