Landing Page Design

Landing Page Design FAQs

• What is a Landing Page?

  A landing page is a digital marketing term meaning a web page specifically designed for the purposes of a campaign or advertising initiative. That’s where the visitor will ‘land’ after clicking on an ad on Google, Instagram, Facebook, etc. Technically it’s the same as any other web page, but in terms of design, it focuses on getting the visitor to perform a single task (CTA aka ‘call to action’) - usually related to the goal of the campaign like buying, ordering, sharing contact details, subscribing, etc.

• What are the platforms and tools used by landing page designers?

  There are numerous platforms and collaborative tools used by web designers that can be applicable to landing page design. Starting from web-based platforms such as Figma, Mailchimp, Instapage, Landingi and Wix and moving to more sophisticated tools such as Adobe Photoshop and Illustrator, the choice is huge. Developments in the area mean that you can be involved in the creative process in order to review and give feedback to the designer and ensure smooth and speedy delivery.

• What can I expect from a landing page designer on Fiverr?

  An experienced landing page designer on Fiverr will not only create the right layout and branding identity for your page but he/she will also ensure that the creative outcome accomplishes the main goal of the page. You can expect premium quality images, responsive design suitable for mobile devices and desktop, content upload (of content provided by you) and much more. Always discuss your requirements before ordering, to ensure that all your needs are met.

• Can an experienced web designer offer more than just the landing page?

  Yes, absolutely, most of the designers on Fiverr, particularly the Level 2, Top rated and Pro-verified sellers, have significant experience in working on many projects for a huge variety of clients. If you have a bigger project - a full-blown website, e-commerce site, app or another web-based project, then you should talk to the shortlisted designers and see who can offer you all the services you need before proceeding to order from any of them.

• What will be included in the final delivery of my Landing Page Design order?

  Sellers vary in what they include in the gig packages or offer as extras. You can expect the landing page design delivery to include some design tool source files and also HTML/CSS files. Usually, the gig includes ‘design only’ however, many freelancers will also be available to work with you to actually create and publish the landing page, e.g. in Wordpress or another content management system of your choice.

• What is the difference between modification, revision and new concept?

  A modification and a revision are usually used as synonyms and indicate small changes that can be made either during the creative process or immediately after the delivery of the order (and before you have accepted it). A new landing page design requirement or concept involves significant changes to the original brief and will be considered the equivalent of a new order. Make sure you agree beforehand on the parameters of the work so you can avoid unpleasant situations with the vendor.