10 Impressive E-commerce WordPress Themes for Your Next Store

Youre-commercewebsite is a major conversion point for your business. More than43% of websitesare built usingWordPress, due in part to its features, reliability, and availability of supporting tools. But creating a website from scratch is complicated and requires a certain level of technical skill, and can cost thousands of dollars.

我们精心挑选的10电子商务WordPress主题你can use to create an online store that wows your customers, without breaking the bank.

Top 10 ecommerce WordPress themes to build your online store

InStoryblok’s 2023State of eCommercereport, business leaders estimated that a poor website experience costs a business owner $72,000 in lost sales annually.

To help avoid this, we’ve picked the top WordPress themes forbuilding an ecommerce website, based on high user ratings and ecommerce-specific functionalities.

1. Astra

Astrafocuses on speed and customization. It’s a lightweight theme, ensuring it loads quickly. Theme creator Brainstorm Force also provides support for premium themes, like this one.

Key features:

• Requires less than 50 KB of resources

• Loads in less than 0.5 seconds

• Several design options like Sticky Header and Mega Menu

• Dedicated WooCommerce module

• Integrates with learning management systems (LMS)

• Custom layouts for different pages

Pricing:

• Free version is available

• Astra Pro: $59 per year; $299 for lifetime access

• Essential Bundle: $169 per year; $849 for lifetime access

• Growth Bundle: $249 per year; $1249 for lifetime access

Rating:5/5 (5083 ratings)

2. OceanWP

OceanWPis an excellent WordPress theme that provides ecommerce businesses with

unique features tailored for WooCommerce, enhancing your online store’s conversion rates. The theme also has a range of features for website customization, such as post layout, breadcrumb options, and more.

Key features:

• Highly customizable templates

• Dedicated features for a single blog

• WooCommerce-ready templates

• Add different templates to each page

• Free integrations (LMS, Downloads, etc.)

• Ocean-specific extensions for an improved experience

Pricing:

• Free version is available

• OceanWP Pro:

  • Personal for 3 sites: $54 per year; $222 for lifetime access

  • Business for 6 sites: $89 per year; $356 for lifetime access

  • Agency for 50 sites: $159 per year; $636 for lifetime access

• E-commerce Treasure Box Pro:

  • Store for 1 website: $49 per year; $189 for lifetime access

  • Entrepreneur for 3 websites: $54 per year; $222 for lifetime access

  • Shopping Plus for 6 websites: $89 per year; $356 for lifetime access

  • Shopping Mall for 50 websites: $159 per year; $636 for lifetime access

Rating:4.9/5 (5400 ratings)

3. GeneratePress

GeneratePressoffers a lightweight, high-performance WordPress theme that’s easy to use and compatible with WooCommerce. It includes dynamic typography, five navigation locations, 5five sidebar layouts, and nine widget areas, making it highly customizable to suit your business needs.

Key features:

• Lightweight theme with a 7.5 KB page size

• 100% page speed score with zero dependencies

• Block-based theme builder for designing

• WooCommerce-ready templates

• Accessible templates that use WCAG 2.0 standards

Pricing:

• Free version

• GeneratePress溢价:5美元9 per year; $249 for lifetime access

Rating:5 stars (1395 ratings)

4. Divi

Divi is one of the most popular WordPress templates created by Elegant Themes.

Unlike traditional WordPress themes, it’s a completewebsite-building platformthat replaces the standard WordPress post editor with a vastly superior visual editor. This makes it easy forwebsite developersand marketers to create and maintain their websites.

Key features:

• WYSIWYG editor to edit pages in real-time

• Responsive templates, irrespective of the device

• Customizable WooCommerce store (no-codewebsite builder)

• Marketing integrations like Divi Leads and Bloom

• Access to the Divi community with third-party integrations

Pricing:

• Free version is available

• Divi Pro: $89 per year; $249 for lifetime access

Rating:4.9/5 (22,477 ratings)

5. Storefront

Storefrontis a great theme specifically designed to work with WooCommerce. Developed by WooCommerce Core developers, it uses the Underscores starter theme, offered by Automattic (owner of WordPress) to ensure compatibility with WordPress.

Key features:

• Multiple design customization features

• Mobile responsive templates

• Accessibility ready themes

• Access to 12website extensions

• Ecommerce-focused homepages features

Pricing:Free

Rating:4.5/5 (135 ratings)

6. Botiga

Botigais a fantastic solution for ecommerce business owners wanting a beautiful, modern, and clean website design that matches theirecommerce brand. This WordPress theme ensures fast loading times and a smooth user experience, as it’s developed from the ground up, with clean code for optimal performance.

Key features:

• Lightweight theme with 44.3 KB page size

• Fast websites with a 454 ms page load time

• Pre-built sites for multiple industries (jewelry, furniture, etc.)

• Works with Elementor and Gutenberg

• Highly customizable with a drag-and-drop builder

Pricing:

• Free version is available

• Personal (only Botigo Pro): $69 per year for 1 license

• Professional (only Botigo Pro): $99 per year for 5 licenses

• Agency (Botigo Pro & Sydney Pro): $199 per year for unlimited licenses

Rating:5/5 (104 ratings)

7. Molla

Mollaby ThemeForest integrates with EComposer, aShopify page builderthat lets you create your dream store quickly and efficiently. With Molla’s import tool, you can effortlessly import demos or use specific sections from the more than 88 available, without additional applications.

Key features:

• Fully responsive and compatible design layouts

• Clean and well-coded website templates

• 9 product layouts for different viewing options

• In-built predictive search option

• AJAX filters for asynchronous updates

Pricing:

• Regular license: $99 (one-time)

• Extended license: $4,150 (one-time)

Rating:5/5 (175 ratings)

8. Shopkeeper

TheShopkeeperWordPress theme by ThemeForest offers flexibility and rich features. The Catalog mode only showcases products and removes ecommerce functionality like “Add to Cart” buttons. This can be switched off when you’re ready to sell online again.

Key features:

• WooCommerce-ready template

• In-built blog layouts for marketing

• Ready-to-go portfolio template for product showcase

• Template with multilingual and multicurrency capabilities

• Feature-rich customization options

Pricing:

• Regular license: $76.63 (12 months support)

• Extended license: $3,831.25 (12 months support)

Rating:4.62/5 (1351 ratings)

9. Hestia

TheHestiaWordPress theme caters to small businesses, startups, and corporate businesses. Its multipurpose one-page design, widgetized footer, and clean look make creating an attractive and user-friendly online store easy.

It’s also compatible with various WordPress plug-ins, such as Flat Parallax Slider, Photo Gallery, Travel Map, and Elementor Page Builder, letting you enhance your site’s functionality and appearance.

Key features:

• Seamless integrations with popular page builders (Elementor, etc.)

• 2 design options for your WooCommerce store

• Advanced customization options

• Translation and RTL ready (right-to-left languages)

• Optimized source code for speed

Pricing:

• Free version is available

• Personal: $99 per year for 1 website

• Business: $129 per year for 3 websites

• Agency: $399 per year for unlimited websites

Rating:4.8/5 (528 ratings)

10. Kadence

TheKadence WordPress themeis a powerful solution for ecommerce businesses, with dedicated WooCommerce features. Companies can create a purchase flow that converts better with an optimized checkout, advanced product pages, variation galleries, and more. It offers a library of stunning starter templates that can easily be modified using intelligent global font and color controls.

Key features:

• Custom layout for pages and post types

• Responsive controls for different devices

• Pre-loads CSS items for slow internet speeds

• Integrates with 10+ plug-ins, including WooCommerce

• Advancedgallery stylesfor product pages

Pricing:

• Free version is available

• Essential bundle: $149 per year (unlimited websites)

• Full bundle: $219 per year (unlimited websites with WooCommerce)

Rating:4.9/5 (189 ratings)

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What features should you prioritize in an ecommerce WordPress theme?

If you want to create a conversion-ready, highly optimized ecommerce website, there are several features to look out for:

Robust and modern design

Website design is always a crucial part of the process. No customer wants to land on a website that looks like it’s from the 1990s. Choose a WordPress theme with a clean layout and well-defined sections that showcase your products in an appealing manner.

Brian David Crane, CEO and founder ofSpread Great Ideas建议与冥界定制你的网站p of design and technical expertise. This will ensure you’re not limited to the design of a specific theme—and can expand its functionality too.

Lightweight template

Speed is a critical factor for ecommerce sales. APortentstudy found that websites experience three timeshigher conversion rateswhen load time is less than one second. Storyblok’s report also found that 48% of decision-makers said poor functionality, including slow load times, had embarrassed them in front of customers or other stakeholders in the past.

Choose a lightweight template that provides a frictionless browsing experience. And focus on highly customizable templates so you can change elements as needed.

Browser compatibility

Choose a WordPress theme compatible with multiple browsers. Prioritizing this ensures your customers can shop on any device and browser whenever they want. As ofApril 2023, Chrome is still the most popular choice. But Edge, Firefox, Safari, and Opera also hold some market share.

Mobile-friendliness

With the rise in mobile usage worldwide, having a mobile-friendly website is crucial. Hitesh Matlani, director of business development and operations atAvid Brio, awebsite development agency on Fiverrsays, “This is of utmost importance, since the world is moving towards mobile devices.”

Your site should have responsive design elements, optimized image sizes, and touch-friendly navigation, all of which contribute to a successful user experience.

Ecommerce integrations

As your core purpose is to sell products or services on your website, ensure it integrates with platforms offering the features you need, such as:

• WooCommerce (products)

• Learning management systems (courses)

• Payment gateways (Stripe, PayPal)

• Search engine optimization tools (Yoast)

• Security plugins (Wordfence)

• Inventory management

“Log in to your WordPress dashboard every 10 days to make sure that your WordPress version, themes, and plug-ins are up-to-date,”says Simon Hepper, CEO ofHepper.“I also highly recommend setting up two-factor-authentication [2FA] for your WordPress admin login with theWordfencesecurity plug-in.”

Developer rating

If you’re picking an ecommerce WordPress theme, choose one with a good rating—like the ones we’ve listed in this guide.

“The biggest mistake I see is that people choose a theme that looks great, but that isn’t released by a trustworthy developer. These themes often have way too much code and features which often makes them load slowly,”notes Hepper.“Having a lot of features that are not updated very often also tends to increase the risk of potential vulnerability issues which could unfortunately attract hackers.”

So, read user reviews, especially regarding site responsiveness, customization, ease of use, and customer support. These are critical to your site’s success.

Security features

As your WordPress site will host critical information like personal data, transaction history, and credit/debit card numbers, securing your website is key. Crane recommends several measures, such as:

• Ensure your website has a valid SSL certificate or is HTTPS encrypted

• Ensure your WordPress core files are updated most of the time

• Keep your themes and plug-ins updated

• Run backups for your website often

• Create strong and unique passwords that are not easily guessable

• Use the latest PHP version to keep your site protected

• Install good security plug-ins for ensured protection, ex., Wordfence security

Hire your next ecommerce WordPress developer on Fiverr

Selecting the right ecommerce WordPress theme is essential, as it plays a pivotal role in the success of your business. From stunning designs to conversion-optimized user experiences, there are several things you need to look out for. And handling all that is a challenge if you have no experience doing it.

This is why we recommend hiring a freelance WordPress developer to design and optimize your website. They handle the entire process and provide continued support during and after the development.

Matlani recommends providing a detailed scope of work via a Loom video and a few reference websites to set expectations. In addition, Crane suggests including a style guide and mockup for the same. He also says that project management tools like Slack, Google Workspace, and ClickUp are excellent for monitoring ongoing development.

Fortunately, you can do all of that in one platform on Fiverr. Hire, manage, and execute your projects with talented and experienced WordPress developers from across the world.

If you’re ready to kickstart the development process,sign up for Fiverr businesstoday and find your next website development partner.